ASA / CAP Code MHRA Guidelines UK GDPR / ICO Online Safety Act 2023

AI-powered compliance checker for
UK clinics, aesthetics & beauty brands

Detect ASA, MHRA, and CAP Code violations in your ads — in under 3 seconds.
Trained on UK advertising regulations so you don't get caught out.

500+
Checks Done
98%
Satisfaction
< 3s
Avg. Check Time
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Regulations

Trusted by UK clinics & agencies

Aesthetics Clinic — London Beauty Agency — Manchester Dental Group — Birmingham Eye Clinic — Edinburgh Med Aesthetics — Bristol

Are You Making These Mistakes?

UK healthcare advertising rules are strict. One wrong claim can trigger an ASA investigation or MHRA enforcement action.

Before / After Photos

Using before/after comparison images that violate CAP Code rules for cosmetic procedure advertising without proper substantiation.

Unverified Testimonials

Posting patient testimonials without complying with ASA's strict rules on endorsements and representations for medical treatments.

Guaranteed Results Claim

Making "100% effective" or absolute claims that directly breach the CAP Code and MHRA advertising guidelines for medicinal products.

ClearAd catches all of these — instantly, before you publish.

AI trained on UK ASA/CAP Code, MHRA guidelines, ICO rules, and Online Safety Act 2023

One-Stop Compliance
for All Ad Types

Image, video, text, and website URL — all checked against UK healthcare advertising regulations in seconds.

Most Used

Text Check

Paste ad copy, captions, or website text. AI detects prohibited expressions, misleading claims, and generates compliant alternatives instantly.

Image Check

Upload clinic photos, promotional banners, or social media visuals. Detects before/after photos, off-label claims, and visual violations.

Video Check

Extract key frames from videos and check each scene for visual and textual compliance violations across all UK advertising regulations.

URL Check

Enter your clinic website URL. AI crawls and checks every page for compliance issues automatically — no manual upload needed.

A/B Compare

Compare two ad versions side by side. See which version is more compliant and why — great for agency workflows.

Pro+

AI Ad Generator

Generate fully UK-compliant ad copy from your USP and target audience. No violations, ready to publish.

Check in 3 Simple Steps

1

Create Free Account

Sign up with email only. No credit card needed. Start with 5 free checks per month immediately.

2

Upload or Paste Your Ad

Drag & drop image/video, paste text, or enter URL. Supports all common ad formats.

3

Receive Instant Report

Detailed report with risk level, violations cited, legal basis, and AI-suggested rewrites.

UK-Specific Compliance

Built specifically for the UK healthcare advertising landscape — not a generic global tool.

📢

ASA / CAP Code

Advertising Standards Authority — the UK's independent regulator of advertising across all media, including the CAP and BCAP Codes.

💊

MHRA Guidelines

Medicines & Healthcare products Regulatory Agency — rules on advertising prescription and OTC medicines, devices, and cosmetic treatments.

🏥

GMC / NMC Standards

General Medical Council and Nursing & Midwifery Council advertising standards for registered healthcare professionals.

🔒

UK GDPR / ICO

Information Commissioner's Office rules on data use in targeted advertising, consent requirements, and privacy notices.

🛡️

Online Safety Act 2023

New obligations for online platforms and advertisers regarding harmful content, age-restricted products, and user safety.

⚖️

CMA Guidelines

Competition & Markets Authority consumer protection rules on misleading claims, fake reviews, and green / health washing.

What You Get After Each Check

Every check produces a detailed, actionable report you can share with your team or clients.

HIGH RISK CAP Code Rule 12.1

"100% effective" — Absolute Claim Prohibited

Absolute claims require robust evidence that the product works for everyone. The CAP Code prohibits unqualified absolute claims for cosmetic and medical treatments.

💡 Fix: Replace with "clinically shown to improve..." with referenced study evidence or "visible results in most patients"
MEDIUM RISK ASA Ruling — Before/After

Before / After Comparison Image

ASA has upheld complaints against before/after images for cosmetic procedures that create unrealistic expectations or lack adequate disclaimers.

💡 Fix: Add disclaimer: "Individual results may vary. Images are illustrative only." with evidence of substantiation
LOW RISK CAP Code Rule 3.45

Unverified Patient Testimonial

Patient testimonials must be genuine, verifiable, and not create a misleading impression of typical results.

💡 Fix: Add: "Individual experience. Results vary. Not representative of typical outcomes."

Trusted by UK Clinics

★★★★★

"We used to spend hours reviewing every ad before launch. ClearAd now catches ASA violations in seconds. It has completely changed our pre-approval workflow."

SC
Sarah C.
Marketing Lead, Aesthetics Clinic, London
★★★★★

"As a beauty agency managing 12 clinic accounts, CAP Code compliance used to be a nightmare. Now we run every ad through ClearAd — clients love the reports."

JL
James L.
Account Director, Beauty Agency, Manchester
★★★★★

"The AI rewrite suggestions are genuinely good — it doesn't just flag MHRA issues, it tells you exactly how to fix them while keeping your message intact."

AT
Amy T.
Owner, Dental Practice, Birmingham

Simple, Transparent Pricing

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£79/mo
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For agencies & teams

£199/mo
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